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Month: April 2019

The magic of the placebo effect

You may have benefited from a placebo prescribed by your doctor …and not know it. More than half of doctors (surveyed) offer fake prescriptions to make patients feel better — and that’s OK, most doctors say. No need to feel deceived though. If the treatment worked, the doctor has done her job …right? “The placebo effect is not deception, fluke, experimenter bias or statistical anomaly. It is, instead, a product of expectation. The human brain anticipates outcomes, and anticipation produces those…